I’ve heard recently the phrase “mean time to dopamine” used in relation to product design or onboarding. It’s shorthand for “give them a brain sweetie for pressing the lever”. We all know what products that work on dopamine feel like – like drugs.
But what if we use this idea with an intent to triggering other hormones? Other emotions?
This is the thought experiment for today.
What would a product that optimises “mean time to oxytocin” or “mean time to serotonin” look like? It would be focused on engendering a sense of connection, of closeness, of contentment.
Do you use any products that make you feel that way?